Creating Shared Value
The next transformation of business thinking lies in the principle of shared value: creating economic value in a way that also creates value for society by addressing its needs and challenges. It is a new way to achieve economic success by designing corporate policies and practices that enhance the competitive advantage and profitability of the company while simultaneously advancing socio-economic conditions in the communities in which it operates.
Shared Value Measurement
When companies do not understand or rigorously track the interdependency between social and business results, they miss important opportunities for innovation, growth, and sustainable social impact at scale. An approach to shared value measurement that focuses on the interaction between business and social results is among the most important tools to drive shared value in practice.